All case studies / SEO & Content

WooCommerce store SEO: technical setup, metadata for 109 categories, store markup and analytics

Industry: Online electronics storeTimeline: first month 30 days, then extended for a secondService: SEO and content

109 of 120categories with unique meta descriptions; the rest are empty or system categories

3 servicesWebmaster, Search Console, and Metrica with e-commerce

14 pagesin the cluster-based content plan

I need something similar

Before

Technical page audit: title, H1, meta, canonical, robots, sitemap, markup
Category meta descriptions, setup of Webmaster, Search Console, and Metrica
Content plan for 10-15 pages and a report, with Yandex as the priority

What we built

Fixed the homepage title and H1, homepage and catalog meta, sitemap, robots, favicon, and blocked a system category from indexing
Unique commercial meta descriptions for all categories with products
LocalBusiness and Store markup with addresses and hours, BreadcrumbList, Product
Metrica on the client's account with e-commerce dataLayer, Webmaster and Search Console verified
Semantic keyword set with clusters, content plan as a document, 301 redirects for duplicate pages

Result

First month accepted: the client confirmed completion
Report accepted: "reviewed everything, thank you," and the client requested the plan for the second month
The client extended the work for a second month

Technology

WordPressWooCommerceRank MathCode SnippetsYandex WebmasterGoogle Search ConsoleYandex Metrica e-commerceJSON-LD

What matters in a project like this. Two Webmaster verification tags, ours and the client's, broke verification. We now set up analytics only on the client's account, so the data stays with them.